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'One brand, three ways to shop': Situational variables and multichannel consumer behaviour

Lookup NU author(s): Professor Ian Clarke

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Author(s): Clarke I, Nicholson M, Blakemore M

Publication type: Article

Publication status: Published

Journal: International Review of Retail, Distribution & Consumer Research

Year: 2002

Volume: 12

Issue: 2

Pages: 131-148

Print publication date: 15/04/2011

ISSN (print): 0959-3969

ISSN (electronic): 1466-4402

Publisher: Routledge

URL: http://dx.doi.org/10.1080/09593960210127691

DOI: 10.1080/09593960210127691

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