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The contribution of ethical obligation and self-identity to the theory of planned behaviour: an exploration of ethical consumers

Lookup NU author(s): Professor Ian Clarke

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Publication metadata

Author(s): Clarke IM, Shaw D, Shiu E

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2000

Volume: 16

Issue: 8

Pages: 879-894

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge

URL: http://dx.doi.org/10.1362/026725700784683672

DOI: 10.1362/026725700784683672

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