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Consumer satisfaction with store variety at the local level: An experimental analysis

Lookup NU author(s): Professor Ian Clarke

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Publication metadata

Author(s): Oppewal H, Clarke I, Kirkup M

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 37th European Marketing Academy Conference (EMAC 2008)

Year of Conference: 2008

Publisher: European Marketing Academy

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