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Multichannel consumer behaviour in the retail fashion sector: towards a longitudinal ethnography

Lookup NU author(s): Professor Ian Clarke

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Publication metadata

Author(s): Nicholson M, Clarke I, Blakemore M

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 11th International Conference on Research in the Distributive Trades

Year of Conference: 2001

Notes: Winner of ‘Best Paper’ award in conference


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