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Modelling Intuition in Retail Site Assessment (MIRSA): Making sense of retail location using retailers’ intuitive judgements as a support for decision-making

Lookup NU author(s): Professor Ian Clarke

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Publication metadata

Author(s): Clarke I, Mackaness W, Ball B

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: UK Academy of Marketing Conference presented as a Special Session organized by IC on ‘Innovative approaches to location decision-making in retail markets

Year of Conference: 2002

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