ePrints

Can universities be branded? A critique on the ‘branding’ of multiple stakeholder organizations

Lookup NU author(s): Professor Ian Clarke

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Kwon W, Easton G, Clarke I

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: British Academy of Management Annual Conference - ‘Foresight and Organizational Becoming’ Track

Year of Conference: 2005

Share