Lookup NU author(s): Anthony Burton,
Professor Susan Chilton,
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This paper explores the psychological foundations of the 'Willingness to Pay/Willingness to Accept' discrepancy. Using a qualitative approach we find that the two response modes appear to invoke different strategies for completion. An examination of the heuristics used by respondents to answer questions concerning the buying and selling of the chance to play a straightforward lottery shows that only some could be taken as supporting current theories which aim to explain the discrepancy.
Author(s): Burton AC, Chilton SM, Jones MK
Publication type: Article
Publication status: Published
Journal: Environmental Values
ISSN (print): 0963-2719
ISSN (electronic): 1752-7015
Publisher: White Horse Press
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