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Browsing publications by Professor Klaus Schoefer

Newcastle AuthorsTitleYearFull text
Professor Klaus Schoefer
Corporate Rebranding: An Internal Perspective2020
Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
A review of e-mass customization as a branding strategy2019
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisement Perceptions2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones2019
Professor Markus Blut
Dr Nima Heirati
Professor Klaus Schoefer
The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress2019
Professor Klaus Schoefer
Dr Nima Heirati
Professor Markus Blut
The Moderating Effect of Cultural Value Orientations on Behavioral Responses to Dissatisfactory Service Experiences2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community2019
Professor Klaus Schoefer
Can CSR communication act as a buffer in case of a CSR scandal? An experimental exploration of consumer responses2018
Professor Klaus Schoefer
Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective2018
Professor Natalia Yannopoulou
Professor Klaus Schoefer
The role of visual media when examining social conflicts in online consumption communities within a social network site2018
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