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An examination of candidate Web sites as a political campaigning tool in the 2007 Greek national elections

Lookup NU author(s): Professor Savvas Papagiannidis

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Abstract

This research aims to study the usage of Web sites as political campaigning tool in the context of the 2007 Greek national elections. The questions guiding this research in this context are how popular were online campaigns in terms of candidate use of Web sites and which trust and credibility-building Web site design cues were leveraged by candidates. To answer these two questions we reviewed the entire population of candidates’ Web sites and evaluated them against a framework that emerged from our literature review. Our analysis resulted in 24 features that we would recommend including in a Web site that is used as an online vehicle of political campaigning.


Publication metadata

Author(s): Papagiannidis S, Coursaris C

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Unknown

Conference Name: British Academy of Management 2008 Conference

Year of Conference: 2008


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