Lookup NU author(s): Professor Savvas Papagiannidis,
Professor Michael Bourlakis
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This paper discusses how metaverses (online virtual worlds) are creating a new space for consumers within which they can interact with retailers and other consumers, transforming the retail experience from being a passive and less-spectator based process to an active and participatory-based one. A case study is presented in order to provide the context for the discussion and also to illustrate in action how virtual worlds could become the stage on which these experiences can be set up and lived, bridging the gap between the real offline space and the electronic web-based space.
Author(s): Papagiannidis S, Bourlakis MA
Publication type: Conference Proceedings (inc. Abstract)
Conference Name: IABE-2009 Greece Summer Conference
Year of Conference: 2009