Lookup NU author(s): Professor Savvas Papagiannidis
This paper begins by examining online video consumption trends. Based on them, and more specifically on four key service dimensions (quality, choice, time and location), it proposes a framework for evaluating online video services. This framework was then qualitatively applied to 12 such services, resulting in a mini-case study for each one of them. The case studies were analysed comparatively in relation to the key service dimensions. The findings offer useful insights into the fast developing online video industry, while at the same time highlight the need for and point the direction to future research.
Author(s): Papagiannidis S, Appleby S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Unknown
Conference Name: British Academy of Management 2009 Conference
Year of Conference: 2009