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The challenges of sharing: brands as club goods

Lookup NU author(s): Dr Angela Tregear, Professor Matthew Gorton

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Publication metadata

Author(s): Tregear A, Gorton M

Publication type: Article

Journal: European Journal of Marketing

Year: 2009

Volume: 43

Issue: 5/6

Pages: 826-842

Print publication date: 01/01/2009

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Group Publishing Limited

URL: http://dx.doi.org/10.1108/03090560910947061

DOI: 10.1108/03090560910947061


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