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The student as confused customer?: Competing models of the Higher Education ‘student experience’

Lookup NU author(s): Sarah Walsh, Professor Rob Wilson

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Abstract

This paper seeks to identify the voice(s) of the undergraduate located at the heart of institutional efforts to understand students as 'customers' and argues for much greater clarity about the kind of ‘experience’ HEIs are actually offering vis-à-vis what their students desire.


Publication metadata

Author(s): Richter PAD, Walsh S, Wilson R

Publication type: Conference Proceedings (inc. Abstract)

Conference Name: SRHE Annual Conference

Year of Conference: 2010

URL: http://www.srhe.ac.uk/conference2010/abstracts/0231.pdf


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