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Marketing Strategy for Merchant Shipbuilders

Lookup NU author(s): Dr Paul Stott

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Abstract

Much has been published over the years about technology and productivity in shipbuilding, and much also about the shipbuilding market and its potential. Little has been published to-date, however, about the all important techno-economic interface between the two. This paper sets out to explore this interface, and to identify how a shipyard can be matched to its external environment through the adoption of a coherent strategy. The elements of external forces are considered (in particular prices and market volume), and the internal factors within the control of the shipyard are examined to review how they can be utilised in a strategic sense to match a shipyard to a targeted market sector.


Publication metadata

Author(s): Stott P

Publication type: Conference Proceedings (inc. Abstract)

Conference Name: SNAME Ship Production Symposium

Year of Conference: 1995

Pages: 149-158

Publisher: Journal of Ship Production: Society of Naval Architects and Marine Engineers

Series Editor(s): Society of Naval Architects and Marine Engineers

Sponsor(s): Society of Naval Architects and Marine Engineers


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