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Media amplification of a brand crisis and its affect on brand trust

Lookup NU author(s): Professor Natalia Yannopoulou

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Publication metadata

Author(s): Yannopoulou N, Koronis E, Elliott R

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2011

Volume: 27

Issue: 5-6

Pages: 530-546

Print publication date: 20/10/2010

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge

URL: http://dx.doi.org/10.1080/0267257X.2010.498141

DOI: 10.1080/0267257X.2010.498141


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