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Open versus Closed Advertising Texts & Interpretive Communities

Lookup NU author(s): Professor Natalia Yannopoulou

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Publication metadata

Author(s): Yannopoulou N, Elliott R

Publication type: Article

Publication status: Published

Journal: International Journal of Advertising

Year: 2008

Volume: 27

Issue: 1

Pages: 9-36

ISSN (print): 0265-0487

Publisher: World Advertising Research Center Ltd.


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