Toggle Main Menu Toggle Search

ePrints

Exploring perception of Authenticity in 21st century consumer markets

Lookup NU author(s): Professor Natalia Yannopoulou

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


Publication metadata

Author(s): Liu M, Yannopoulou N, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 5th International Conference of the AM's Brand, Identity and Corporate Reputation SIG

Year of Conference: 2009


Share