Lookup NU author(s): Dr Cheng Wang
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Wang C, Harris J, Patterson P
Publication type: Conference Proceedings (inc. Abstract)
Conference Name: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2007 Conference
Year of Conference: 2007
Publisher: University of Otago, School of Business, Dept. of Marketing