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An Integrated Model of Intentions to Adopt Self-Service Technologies (SSTs): The Moderating Effects of Personality Traits

Lookup NU author(s): Dr Cheng Wang

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Publication metadata

Author(s): Wang C, Harris J, Patterson P

Publication type: Conference Proceedings (inc. Abstract)

Conference Name: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2007 Conference

Year of Conference: 2007

Pages: 2523-2531

Publisher: University of Otago, School of Business, Dept. of Marketing

URL: http://anzmac.info/conference/2007/papers/C%20Wang_1a.pdf


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