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Academics' Intention to Adopt SNS for Engagement within Academia

Lookup NU author(s): Dr Eleni Dermentzi, Professor Savvas Papagiannidis, Professor Natalia Yannopoulou

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Abstract

Copyright © 2016 by SCITEPRESS - Science and Technology Publications, Lda. All rights reserved. Although Social Networking Sites (SNS) have become popular among scholars as tools for engagement within academia, there is still a need to examine the motives behind academics' intentions to adopt SNS. This study proposes and tests a research model based on the Decomposed Theory of Planned Behaviour and Gratifications Theory with a sample of 370 academics around the world in order to address the objective set. Our findings suggest that while attitude and perceived behavioural control are the main drivers of academics' intentions to adopt SNS for engagement, the effect of social norms on intentions is not significant. In addition, networking needs, perceived usefulness, image, and perceived reciprocity affect attitude, while self-efficacy affects perceived behavioural control. Implications for SNS providers and universities that want to promote and encourage online engagement within their faculties are discussed.


Publication metadata

Author(s): Dermentzi E, Papagiannidis S, Osorio C, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 12th International Conference on Web Information Systems and Technologies

Year of Conference: 2016

Pages: 219-228

Acceptance date: 01/02/2016

Publisher: SciTePress

URL: https://doi.org/10.5220/0005733102190228

DOI: 10.5220/0005733102190228

Library holdings: Search Newcastle University Library for this item

ISBN: 9789897581861


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