Lookup NU author(s): Professor Savvas Papagiannidis,
Dr Eleftherios Alamanos
This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by Academy of Marketing Science, 2016.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Dennis C, Papagiannidis S, Alamanos E, Bourlakis M
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Science Annual Conference
Year of Conference: 2016
Online publication date: 18/05/2016
Acceptance date: 03/03/2016
Publisher: Academy of Marketing Science