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Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Lookup NU author(s): Dr Ana Javornik

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Publication metadata

Author(s): Javornik A

Publication type: Article

Publication status: Published

Journal: Journal of Retailing and Consumer Services

Year: 2016

Volume: 30

Pages: 252-261

Print publication date: 01/05/2016

Online publication date: 23/02/2016

Acceptance date: 09/02/2016

ISSN (print): 0969-6989

ISSN (electronic): 1873-1384

Publisher: Pergamon Press

URL: http://dx.doi.org/10.1016/j.jretconser.2016.02.004

DOI: 10.1016/j.jretconser.2016.02.004


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