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"It's an illusion, but it looks real!" Consumer affective, cognitive and behavioural responses to augmented reality applications

Lookup NU author(s): Dr Ana Javornik

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Publication metadata

Author(s): Javornik A

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2016

Volume: 32

Issue: 9-10

Pages: 987-1011

Online publication date: 11/05/2016

Acceptance date: 18/02/2016

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge

URL: http://dx.doi.org/10.1080/0267257X.2016.1174726

DOI: 10.1080/0267257X.2016.1174726


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