Lookup NU author(s): Professor Savvas Papagiannidis,
Professor Hartmut Behr
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© 2014, IGI Global. This chapter examines how politicians utilise Internet technologies to create an online presence, the motivating and hindering factors for doing so, and the perceived significance such a presence can have. The authors present empirical data collected via in-depth interviews with Greek politicians taking part in the general elections of 2012. The findings suggest that although politicians are increasingly interested in engaging with citizens using online technologies, their efforts are not always focused on achieving measurable and tangible results. Consequently, they do not make full use of the potential online technologies offer. Instead, the authors conclude, online strategies need to be organised around predefined objectives and based on clear communication and engagement plans.
Author(s): Papagiannidis S, Stamati T, Behr H
Publication type: Book Chapter
Publication status: Published
Book Title: Integrating Social Media into Business Practice, Applications, Management, and Models
Print publication date: 30/06/2014
Acceptance date: 01/01/1900
Publisher: IGI Global
Library holdings: Search Newcastle University Library for this item