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Understanding and predicting what influence online product sales? A neural network approach

Lookup NU author(s): Professor Natalia Yannopoulou

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Publication metadata

Author(s): Huo F, Li B, Chong A, Yannopoulou N, Liu MJ

Publication type: Article

Publication status: Published

Journal: Production Planning & Control

Year: 2017

Volume: 28

Issue: 11-12

Pages: 964-975

Online publication date: 11/07/2017

Acceptance date: 16/05/2017

ISSN (print): 0953-7287

ISSN (electronic): 1366-5871

Publisher: Taylor & Francis Inc.

URL: https://doi.org/10.1080/09537287.2017.1336791

DOI: 10.1080/09537287.2017.1336791


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