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MagicFace: Stepping into Character through an Augmented Reality Mirror.

Lookup NU author(s): Dr Ana Javornik



This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


Augmented Reality (AR) is coming of age and appearing in various smartphone apps. One emerging AR type uses the front-facing camera and overlays a user’s face with digital features that transform the physical appearance, making the user look like someone else, such as a popstar or a historical character. However, little is known about how people react to such stepping into character and how convincing they perceive it to be. We developed an app with two Egyptian looks, MagicFace, which was situated both in an opera house and a museum. In the first setting, people were invited to use the app, while in the second setting they came across it on their own when visiting the exhibition. Our findings show marked differences in how people approach and experience the MagicFace in these different contexts. We discuss how realistic and compelling this kind of AR technology is, as well as its implications for educational and cultural settings.

Publication metadata

Author(s): Javornik A, Rogers Y, Gander D, Moutinho A

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: CHI '17 Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems

Year of Conference: 2017

Pages: 4838-4849

Print publication date: 12/05/2017

Online publication date: 12/05/2017

Acceptance date: 06/01/2017

ISSN: 9781450346559

Publisher: ACM


DOI: 10.1145/3025453.3025722