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Directions for Studying User Experience with Augmented Reality in Public

Lookup NU author(s): Dr Ana Javornik


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This paper discusses the different components of experience with AR applications in public—mainly in commercial contexts, but also relevant for the cultural and touristic contexts. It draws on recent studies and developments of AR marketing and investigates user-, technology- and context-related factors. In particular, it discusses the core experiential momentum—“augmentation”—and its value for the user, as well as the role of social interaction. Most importantly, the framework underlines the lack of studies that investigate the impact of AR on behaviour and behaviour change and calls for further research in that area. Finally, implications for designing AR experience in public are proposed.

Publication metadata

Author(s): Javornik A

Editor(s): Timothy Jung and M. Claudia tom Dieck

Publication type: Book Chapter

Publication status: Published

Book Title: Augmented Reality and Virtual Reality: Empowering Human, Place and Business

Year: 2018

Pages: 199-210

Online publication date: 07/09/2017

Acceptance date: 01/02/2017

Series Title: Progress in IS

Publisher: Springer

Place Published: Cham, Switzerland


DOI: 10.1007/978-3-319-64027-3_14

Library holdings: Search Newcastle University Library for this item

ISBN: 9783319640273


Link to this publication