Lookup NU author(s): Dr Ana Javornik
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This paper discusses the different components of experience with AR applications in public—mainly in commercial contexts, but also relevant for the cultural and touristic contexts. It draws on recent studies and developments of AR marketing and investigates user-, technology- and context-related factors. In particular, it discusses the core experiential momentum—“augmentation”—and its value for the user, as well as the role of social interaction. Most importantly, the framework underlines the lack of studies that investigate the impact of AR on behaviour and behaviour change and calls for further research in that area. Finally, implications for designing AR experience in public are proposed.
Author(s): Javornik A
Editor(s): Timothy Jung and M. Claudia tom Dieck
Publication type: Book Chapter
Publication status: Published
Book Title: Augmented Reality and Virtual Reality: Empowering Human, Place and Business
Online publication date: 07/09/2017
Acceptance date: 01/02/2017
Series Title: Progress in IS
Place Published: Cham, Switzerland
Library holdings: Search Newcastle University Library for this item