Lookup NU author(s): Dr Ana Javornik
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Association for Consumer Research, 2017.
For re-use rights please refer to the publisher's terms and conditions.
This research calls for studying the concept of self in the context of increasingly popular augmented reality mirrors. We introduce the notion of “augmented self” and demonstrate in two experimental studies how different types of augmentation with virtual make-up impact the consumer’s perception of herself and the products.
Author(s): Javornik A, Pizzetti M
Publication type: Article
Publication status: Published
Journal: NA - Advances in Consumer Research
Print publication date: 31/12/2017
Acceptance date: 29/06/2017
ISSN (print): 0098-9258
Publisher: Association for Consumer Research