Lookup NU author(s): Dr Ana Javornik
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This research calls for studying the concept of self in the context of increasingly popular augmented reality mirrors. We introduce the notion of “augmented self” and demonstrate in two experimental studies how different types of augmentation with virtual make-up impact the consumer’s perception of herself and the products.
Author(s): Javornik A, Pizzetti M
Publication type: Article
Publication status: Published
Journal: NA - Advances in Consumer Research
Print publication date: 31/12/2017
Acceptance date: 29/06/2017
ISSN (print): 0098-9258
Publisher: Association for Consumer Research