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UK public’s intention to engage with academia via online technologies

Lookup NU author(s): Dr Eleni Dermentzi, Professor Savvas Papagiannidis

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This is the authors' accepted manuscript of an article that has been published in its final definitive form by Taylor and Francis, 2017.

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Abstract

© 2017 Informa UK Limited, trading as Taylor & Francis Group Online technologies have made it possible for practitioners and the public to reach academics directly and seek information and knowledge in areas of professional or personal interest. This paper uses the extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT2) to examine the factors that affect the adoption of online technologies by practitioners and other members of the public in order to engage with the academic community. Understanding the driving factors of such online engagement is very important as it can inform academic practice and how institutional support is provided. The results of our online survey (N = 241), derived by using Structural Equation Modelling, show that behavioural intention is mainly affected by the user's habit, performance expectancy and facilitating conditions. Also, educational level has a moderating effect in the cases of habit and social influence and gender in the cases of habit and hedonic motivation.


Publication metadata

Author(s): Dermentzi E, Papagiannidis S

Publication type: Article

Publication status: Published

Journal: Behaviour and Information Technology

Year: 2017

Volume: 37

Issue: 2

Pages: 120-132

Online publication date: 07/12/2017

Acceptance date: 22/11/2017

ISSN (print): 0144-929X

ISSN (electronic): 1362-3001

Publisher: Taylor and Francis

URL: https://doi.org/10.1080/0144929X.2017.1410725

DOI: 10.1080/0144929X.2017.1410725


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