Lookup NU author(s): Professor Danae Manika
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Routledge, 2017.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Gregory-Smith D, Manika D
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Online publication date: 12/04/2017
Acceptance date: 02/03/2017
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
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