Lookup NU author(s): Professor Danae Manika
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Publishing Limited, 2017.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Meyer HM, Manika D
Publication type: Article
Publication status: Published
Journal: Journal of Consumer Marketing
Online publication date: 13/04/2017
Acceptance date: 29/11/2016
ISSN (print): 0736-3761
ISSN (electronic): 2052-1200
Publisher: Emerald Publishing Limited
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