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The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising

Lookup NU author(s): Professor Danae Manika

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This is the authors' accepted manuscript of an article that has been published in its final definitive form by Taylor & Francis Inc., 2016.

For re-use rights please refer to the publisher's terms and conditions.


Publication metadata

Author(s): Ball JG, Manika D, Stout PA

Publication type: Article

Publication status: Published

Journal: Journal of Health Communication

Year: 2016

Volume: 21

Issue: 1

Pages: 12-32

Online publication date: 27/08/2015

Acceptance date: 26/01/2015

ISSN (print): 1081-0730

ISSN (electronic): 1087-0415

Publisher: Taylor & Francis Inc.

URL: https://doi.org/10.1080/10810730.2015.1023960

DOI: 10.1080/10810730.2015.1023960


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