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An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change

Lookup NU author(s): Professor Danae Manika

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Publication metadata

Author(s): Gregory-Smith D, Wells V, Manika D

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2015

Volume: 31

Issue: 3-4

Pages: 336-377

Online publication date: 20/10/2014

Acceptance date: 01/01/1900

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge

URL: https://doi.org/10.1080/0267257X.2014.971045

DOI: 10.1080/0267257X.2014.971045


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