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Causes And Consequences Of Trust In Direct-To-Consumer Pharmaceutical Advertising

Lookup NU author(s): Professor Danae Manika

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Publication metadata

Author(s): Ball JG, Manika D, Stout P

Publication type: Article

Publication status: Published

Journal: International Journal of Advertising

Year: 2016

Volume: 35

Issue: 2

Pages: 216-247

Online publication date: 25/02/2015

Acceptance date: 17/06/2014

ISSN (print): 0265-0487

Publisher: Routledge

URL: https://doi.org/10.1080/02650487.2015.1009346

DOI: 10.1080/02650487.2015.1009346


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