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You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance

Lookup NU author(s): Dr Eric See-To, Professor Savvas Papagiannidis

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Publication metadata

Author(s): Yang Y, See-To E, Papagiannidis S

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2019

Pages: Epub ahead of print

Online publication date: 01/02/2019

Acceptance date: 25/01/2019

ISSN (print): 0019-8501

Publisher: Elsevier

URL: https://doi.org/10.1016/j.indmarman.2019.01.016

DOI: 10.1016/j.indmarman.2019.01.016


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