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A Study of Networking and Information Exchange Factors Influencing User Participation in Niche Social Networking Sites

Lookup NU author(s): Professor Savvas Papagiannidis

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This is the final published version of an article that has been published in its final definitive form by IGI Global, 2019.

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Abstract

Copyright © 2019, IGI Global. This article tests a number of networking and information exchange factors that may influence users' participation in niche social networking sites (SNS). The factors identified in the literature review as influential for participation in social networking sites were implemented in a model tested using quantitative data from 152 users. Gratifications related to socialising, self-status seeking, social support, and learning and innovativeness were identified as significant for participating in niche SNS. As only a subset of the general purpose SNS gratifications were found to be of statistical significance for niche sites, it is suggested that further research that includes a wider set of factors is necessary to determine the similarities and differences between gratifications influencing participation in general purpose and niche SNS.


Publication metadata

Author(s): Osorio CA, Papagiannidis S

Publication type: Article

Publication status: Published

Journal: International Journal of e-Business Research

Year: 2019

Volume: 15

Issue: 2

Pages: 1-21

Online publication date: 01/04/2019

Acceptance date: 02/04/2016

ISSN (print): 1548-1131

ISSN (electronic): 1548-114X

Publisher: IGI Global

URL: https://doi.org/10.4018/IJEBR.2019040101

DOI: 10.4018/IJEBR.2019040101


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