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Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty

Lookup NU author(s): Professor Savvas Papagiannidis, Dr Eleftherios Alamanos


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Publication metadata

Author(s): Ogunbodede E, Papagiannidis S, Alamanos E

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name:

Year of Conference: 2020

Acceptance date: 20/05/2020