Lookup NU author(s): Dr Mitchell Ness
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction and likelihood of future purchase, using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
Author(s): Mai L, Ness MR
Publication type: Article
Journal: International Journal of Business Science and Applied Management
ISSN (print): 1753-0296
Publisher: International Journal of Business Science and Applied Management