In the beginning was the word: establishing the foundations for creativity research in rhetoric theory

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Author(s): Tevi A, Koslow S

Editor(s): Zabkar, V; Eisend, M

Publication type: Book Chapter

Publication status: Published

Book Title: Advances in Advertising Research: Challenges in an Age of Dis-Engagement

Year: 2017

Volume: VIII

Pages: 155-167

Online publication date: 17/06/2017

Acceptance date: 14/12/2016

Publisher: Springer, Springer Nature

Place Published: Wiesbaden, Germany

URL: https://doi.org/10.1007/978-3-658-18731-6_12

DOI: 10.1007/978-3-658-18731-6_12

Library holdings: Search Newcastle University Library for this item

ISBN: 9783658187309

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