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Browsing publications by
Dr Alexander Tevi.
Newcastle Authors
Title
Year
Full text
Dr Alexander Tevi
How does consumer insight support the leap to a creative idea? Inside the creative process: shifting the advertising appeal from functional to emotional
2021
Dr Alexander Tevi
Can Media Neutrality Limit Creative Potential? How Advertising's Use of Ideation Templates Fares across Media
2019
Dr Alexander Tevi
Even “Bad” Clients Deserve Quality Advertising: Using
the Templates
Creative Ideation Technique to Overcome the Limitations of Client Quality
2019
Dr Alexander Tevi
How Rhetoric Theory Informs the Creative Advertising Development Process: Reconciling Differences between Advertising Scholarship and Practice
2018
Dr Alexander Tevi
In the Beginning Was the Word: Establishing Foundations for Creativity Research in Rhetoric Theory
2017
Dr Alexander Tevi
In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
2017
Dr Alexander Tevi
The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony
2013
Dr Alexander Tevi
Understanding Corporate Rebranding: An Evolution Theory Perspective
2013