Publications by Dr Elena Chatzopoulou - ePrints

Newcastle Authors	Title	Year
Dr Raffaele Filieri Dr Elena Chatzopoulou	A cultural approach to brand equity: The role of brand mianzi and brand popularity in China	2019
Dr Elena Chatzopoulou Professor Matthew Gorton Dr Sharron Kuznesof	Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants	2019
Dr Elena Chatzopoulou Dr Raffaele Filieri	Actors who make cross-national communication networks: the ethnic restaurants setting of word of mouth, authenticity and quality	2018
Dr Elena Chatzopoulou Dr Raffaele Filieri	Building and communicating fashion brands of sustainable ethnic identity	2018
Dr Elena Chatzopoulou	Connecting marketing students with the industry [Poster]	2018
Dr Raffaele Filieri Dr Elena Chatzopoulou	Sources of brand equity in China: The role of brand mianzi and brand popularity	2018
Dr Elena Chatzopoulou	The case of Ancient Greek Sandals: can fashion brands benefit if they are linked with an ethnic heritage and celebrity endorsers?	2018
Dr Elena Chatzopoulou Professor Matthew Gorton Dr Sharron Kuznesof	Defining food authenticity: An efficient promotion for ethnic restaurants	2016
Dr Elena Chatzopoulou Professor Matthew Gorton	Quality Conventions Theory and the Communication of Authenticity: evidence from Greek restaurants in the UK and Greece	2016