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Browsing publications by
Dr Elena Chatzopoulou
Newcastle Authors
Title
Year
Full text
Dr Elena Chatzopoulou
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation
2020
Dr Elena Chatzopoulou
Professor Matthew Gorton
Perceptions of localness and authenticity regarding restaurant choice in tourism settings
2020
Dr Raffaele Filieri
Dr Elena Chatzopoulou
A cultural approach to brand equity: The role of brand
mianzi
and brand popularity in China
2019
Dr Elena Chatzopoulou
Professor Matthew Gorton
Dr Sharron Kuznesof
Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants
2019
Dr Elena Chatzopoulou
Dr Raffaele Filieri
Actors who make cross-national communication networks: the ethnic restaurants setting of word of mouth, authenticity and quality
2018
Dr Elena Chatzopoulou
Dr Raffaele Filieri
Building and communicating fashion brands of sustainable ethnic identity
2018
Dr Elena Chatzopoulou
Connecting marketing students with the industry [Poster]
2018
Dr Sharron Kuznesof
Dr Helen Kendall
Dr Elena Chatzopoulou
Professor Matthew Gorton
Professor Lynn Frewer
et al.
Food authenticity
2018
Dr Raffaele Filieri
Dr Elena Chatzopoulou
Sources of brand equity in China: The role of brand mianzi and brand popularity
2018
Dr Elena Chatzopoulou
The case of Ancient Greek Sandals: can fashion brands benefit if they are linked with an ethnic heritage and celebrity endorsers?
2018
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