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Browsing publications by Professor Natalia Yannopoulou

Newcastle AuthorsTitleYearFull text
Professor Natalia Yannopoulou
KC Chandrasapth
Dr Darren Kelsey
Conflicts over Authenticity and Overtourism in Destination Branding2021
Erin Coulson
Professor Savvas Papagiannidis
Dr Shirley Coleman
Professor Natalia Yannopoulou
An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry2019
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisement Perceptions2019
Erin Coulson
Dr Shirley Coleman
Professor Natalia Yannopoulou
Professor Savvas Papagiannidis
Business insight and support from analysis of digital marketing data in an SME2019
Professor Natalia Yannopoulou
Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community2019
Professor Natalia Yannopoulou
Professor Klaus Schoefer
The role of visual media when examining social conflicts in online consumption communities within a social network site2018
Professor Natalia Yannopoulou
Understanding and predicting what influence online product sales? A neural network approach2017
Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies2016
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