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Browsing publications by
Dr Tana Licsandru
Newcastle Authors
Title
Year
Full text
Dr Tana Licsandru
Professor Suraksha Gupta
Dr Rama Kanungo
An Investigation into Corporate Trust and its Linkages
2020
Dr Tana Licsandru
Towards a Model of Inclusive Ethnic Advertising: An Abstract
2020
Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
A review of e-mass customization as a branding strategy
2019
Dr Tana Licsandru
Ethnic marketing to the global millennial consumers: Challenges and opportunities
2019
Dr Tana Licsandru
Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract
2019
Dr Tana Licsandru
Acculturation, enculturation and belongingness as predictors of ethnic consumption choices: conceptualization and model testing. Special session
2018
Dr Tana Licsandru
Finding Values in Diversity: Exploring the Effectiveness of Mono- and Multi-Ethnic Marketing Communications
2018
Dr Tana Licsandru
Mono-ethnic marketing communications: enhancing ethnic congruence or manipulative intent?
2018
Dr Tana Licsandru
Subjective social inclusion: A conceptual critique for socially inclusive marketing
2018
Dr Tana Licsandru
An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract
2017
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