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Browsing publications by
Dr Tana Licsandru
Newcastle Authors
Title
Year
Full text
Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
A review of e-mass customization as a branding strategy
2019
Dr Tana Licsandru
Ethnic marketing to the global millennial consumers: Challenges and opportunities
2019
Dr Tana Licsandru
Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract
2019
Dr Tana Licsandru
Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
2019
Dr Tana Licsandru
Acculturation, enculturation and belongingness as predictors of ethnic consumption choices: conceptualization and model testing. Special session
2018
Dr Tana Licsandru
Finding Values in Diversity: Exploring the Effectiveness of Mono- and Multi-Ethnic Marketing Communications
2018
Dr Tana Licsandru
Mono-ethnic marketing communications: enhancing ethnic congruence or manipulative intent?
2018
Dr Tana Licsandru
Subjective social inclusion: A conceptual critique for socially inclusive marketing
2018
Dr Tana Licsandru
An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract
2017
Dr Tana Licsandru
An Exploratory Study on Consumers’ Perceptions of Mono-and Multiethnic Marketing: An Abstract
2017
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